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Many businesses attempt SEO without understanding how search engines evaluate websites.

One common mistake is keyword stuffing, where the same keywords are repeated excessively throughout a page. Modern search engines consider this a poor practice and may penalize websites that use it.

Another mistake is ignoring technical performance. Slow websites and broken links can negatively affect user experience and search rankings.

Poor content quality is another common issue. Content should provide value and answer real user questions rather than simply targeting keywords.

By avoiding these mistakes and following ethical SEO practices, businesses can build long-term search visibility.