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Search engine optimization is usually divided into two main areas: on-page SEO and off-page SEO.

On-page SEO focuses on improving the elements within your website. This includes optimizing page titles, headings, meta descriptions, keywords, internal links, and high-quality content.

Off-page SEO focuses on building authority and trust outside the website. This often involves link building, brand mentions, social media signals, and digital partnerships.

Search engines evaluate both types of optimization when determining which websites should appear in search results.

When both strategies are implemented properly, they create a strong SEO foundation that helps websites achieve better rankings and attract more visitors.