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Search Engine Optimization, commonly known as SEO, is the process of improving a website so it appears higher in search engine results such as Google. When people search for products or services online, search engines display websites they consider the most relevant and useful.

SEO helps businesses become visible when potential customers search for solutions related to their services. Instead of relying only on paid advertising, SEO allows companies to attract visitors organically through search results.

A strong SEO strategy includes optimizing website content, improving technical performance, building authority through backlinks, and targeting the right keywords. When these factors work together, a website becomes easier for search engines to understand and rank.

For businesses, this means more website visitors, higher brand credibility, and increased opportunities to convert those visitors into customers.